Fragrance house

Origen

Origen was publicly launched by Coty on July 17, 2025, as a new Consumer Beauty fragrance brand. Developed in-house by Coty, it translates destinations and their olfactive stories into fragrances shaped by discovery, travel, escapism, imagination, and emotion. Its creative model pairs ingredients inspired by native regions with packaging and visual storytelling developed in collaboration with local artists. At launch, Origen introduced a five-fragrance collection built around global destinations, offered in Eau de Parfum and hair-and-body-mist formats.