Fragrance house

Oriza L. Legrand

Oriza L. Legrand traces its origins to 1720, when Fargeon Aîné, perfumer and distiller to the court, established Maison Oriza in Paris during Louis XV’s reign. The name Oriza comes from Oriza sativa, the Latin name for rice, reflecting Fargeon Aîné’s use of rice powder in cosmetic powders and body preparations. In 1811, Louis Legrand became the Maison’s sole owner, established Parfumerie Oriza at 207 rue Saint-Honoré, and gave the house its present name. After Antonin Raynaud succeeded him in 1860, the house developed during the rise of modern industrial perfumery. It supplied the French court through Napoleon III’s reign and served officially at the courts of England, Russia, and Italy; in 1900, it received the Grand Prix at the Paris World’s Fair. The historic house closed in the 1940s and disappeared from the market for decades. Hugo Lambert and Franck Belaiche acquired the name’s rights around 2011 and publicly relaunched the brand in 2012 after researching its earlier creations. The revival centered on re-editions of historic formulas, including Chypre-Mousse, presented in 1914 and re-launched in 2013.