Fragrance house

Oros

Oros took shape in 2013 as a fragrance brand created by Sterling Perfumes Industries in association with Swarovski. Its concept combined French-influenced fragrance and packaging expertise with Swarovski elements, a design language expressed through hand-decorated bottles. The brand launched in Dubai in November 2013 with Oros Pour Homme and Oros Pour Femme, establishing its fragrance identity through a paired men’s and women’s presentation. Oros is associated with Sterling Perfumes Industries, founded in 1998 under Fakhruddin Holdings; a 2024 Philippine trademark gazette lists Sterling Perfumes Industries LLC as the applicant for the OROS mark covering perfumes and perfumery. In 2023, Oros The Inventor received the Luxury Packaging of the Year award at the Beautyworld Middle East Awards, marking a later recognition of the packaging-led approach first evident at launch.