Fragrance house

Orsay

Orsay traces its origins to 1830, when Alfred d’Orsay created a fragrance for himself and Marguerite de Blessington; his heirs formally founded the house in Paris in 1865 and launched Eau du Bouquet. During the interwar period, its creative identity took shape through work by Jean Cocteau, Marie Laurencin, and Georges Lepape, alongside bottles made by Baccarat, Daum, and Lalique. Jacques Guérin, who took over management in 1936, placed renewed emphasis on the house’s creative and stylistic development. In 2015, Amélie Huynh acquired Orsay and its archives through the family group Æra Nova, co-led by Amélie and Mélanie Huynh. The contemporary relaunch reached the market in 2019 with a redesigned visual identity, while the fragrance line was reworked around love and intimacy through unisex compositions expressing different states of love. Tilleul, formulated in 1915, was the only original fragrance retained for the relaunch, was reformulated by Olivia Giacobetti, and is described as a brand staple; its contemporary reworking is Vouloir être ailleurs.