Fragrance house
Ostens
Ostens was founded by Laurent Delafon and Christopher Yu, and Ostens Limited was incorporated in England on 7 February 2017. The founders’ earlier fragrance-industry experience shaped the brand’s creative viewpoint. Ostens centers on making high-quality fragrance ingredients accessible, presenting them as concentrated oils and as compositions developed by perfumers. By December 2018, it had launched its first unisex fragrance collection, pairing Préparations, ingredient-focused oils, with Impressions, eaux de parfum interpreting those ingredients. Its central creative partnership is with Laboratoire Monique Rémy and IFF master perfumers. Ostens’ early public presentation combined fragrance with a visual, installation-like experience, including colour interpretations of ingredients and a London pop-up. Rose Oil Isparta was the focus of that presentation, with Dominique Ropion creating its Impression interpretation. Cedarwood Heart, created by Alexis Dadier, was another materially important early example.
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