Fragrance house

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ØTHERS is a UK-based multisensory wellness brand that brings together fragrance, sound, technology, neuroscience, philosophical content, breathwork, and an app. It was developed during the COVID-19 pandemic by founder Keelan Doyle with entrepreneur and mentor Chris Pugh and wellness-industry veteran Ros Simmons; Doyle’s earlier work included DJing, music production, and sonic branding. The brand’s creative identity is built around a dual-sensory ritual, pairing fragrance with app-based soundscapes, meditation, breathwork, and related wellbeing experiences. Its current framework has two aims—focus when needed and rest when needed—with Red Skies positioned toward focus and Mystic Zingaro toward relaxation. In an August 22, 2023 profile, the brand was described as debuting with those two fragrances, created in partnership with Givaudan. Its packaging and visual identity were developed with London agency Two Times Elliott.