Fragrance house

Ouate

Ouate is a French children’s skincare brand founded by Astrid, a mother of four with 20 years in the luxury industry, to create dermocosmetic care dedicated to children. Originating in Le Touquet, it was registered on 15 January 2018; its first products appeared in February 2019, followed by a public launch at a Beaugrenelle, Paris pop-up in March 2019. Designed for children roughly four to eleven, Ouate frames everyday care around learning to cleanse, moisturize and protect, using natural- or organic-oriented formulas, playful formats and age-adapted use. Children and parents also shaped the range: the founders’ daughters inspired its whipped-cleansing concept, while feedback from the Ouate Family informed later product development. Fragrance forms part of this sensory approach, with original scents created for the range and playful presentations such as perfume in a brush format.