Fragrance house

OUi

O.U.i is a French-created high-perfumery brand developed by Grupo Boticário. Practical development began in 2019 with olfactory director Pierre Aulas and designer Thierry Debashmakoff, and the brand officially launched in March 2021; it was added to Grupo Boticário’s portfolio that year. Its name combines the French word for “yes” with “Original, Unique, Individuel.” The brand’s identity combines French perfumery savoir-faire and Parisian lifestyle with a dialogue with Brazilian consumers, alongside a creative premise centered on individual rituals and saying yes to oneself. Aulas guides fragrance creation with collaborating master perfumers, while Debashmakoff led the design at launch. Jardin de Grasse was reported as one of the best-selling fragrances in the launch collection. O.U.i’s early fragrance identity was anchored in Paris and French perfumery traditions; in 2025, the L’Or de Méditerranée collection brought the French Riviera and a solar, summer-oriented interpretation into its creative territory. O.U.i is administered through Boticário Produtos de Beleza Ltda., a company belonging to Grupo Boticário.