Fragrance house

Pacha

Pacha was founded by Ricardo Urgell in 1967, when its first nightclub opened in Sitges, Catalonia. In 1973, Pacha Ibiza opened and became the group’s principal establishment and base, with the cherries becoming an international emblem. Set in a converted Ibizan farmhouse, the club developed a creative identity around Flower Power nights and the island’s hippie and club culture, which remains part of its continuing cultural identity. From nightlife, Pacha grew into a lifestyle group spanning leisure, entertainment, hospitality, fashion and fragrances, with international expansion beginning in the 1980s. The group diversified into perfumes in 2000, and PACHA Ibiza was its first fragrance. FIVE acquired Pacha in 2023; its identity encompasses music, leisure, entertainment, hospitality, fragrance and fashion, with an Ibizan character shaped by creativity, music and acceptance.