Fragrance house

Pacha Ibiza

Pacha was founded in Sitges in 1967 by Ricardo Urgell, who established the brand’s Ibiza presence in 1973 by converting an old whitewashed farmhouse into a discotheque. Its Ibiza identity developed around the cherry emblem associated with that opening, while the Flower Party tradition dates to 1980. International expansion began in 1985, with Buenos Aires as its first stop. In 2000, the Pacha Group diversified into fashion, media, luxury and fragrances. Trilantic Europe and co-investors later acquired a participation from members of the Urgell family, with Urgell remaining a shareholder. In 2023, FIVE acquired the Pacha Group, which spans music, leisure, entertainment, hospitality, fragrance and fashion and is associated with an Ibizan lifestyle characterized by creativity, music and acceptance.