Fragrance house

PacSun

PacSun began in 1980 as a small surf shop in Seal Beach, California. It evolved from surf culture into skate, streetwear, and broader youth style shaped by fashion, music, art, and sport, while retaining its California heritage. PacSun’s identity is centered on inspiring youth and building community at the intersection of fashion, music, art, and sport, with its work co-created in Los Angeles. On September 7, 2016, Golden Gate Capital completed its acquisition of PacSun as the company emerged from Chapter 11 and became privately owned. In June 2018, Golden Gate established PSEB Group, combining PacSun and Eddie Bauer as separate portfolio companies with distinct brand identities and independent merchandising, marketing, stores, and websites. On December 7, 2021, PacSun released Pacsun For All Fragrance, a gender-neutral scent presented as an extension of its inclusive, identity-focused product direction.