Fragrance house

Pamela Anderson

Pamela Anderson’s fragrance brand launched in 2009 with the Malibu line, developed by Anderson in partnership with International Beauty Brands. Its creative identity drew on a beach-oriented Malibu lifestyle and an earth-friendly, cruelty-free commitment connected to animal protection. The initial collection comprised Malibu Day, also known as Malibu Pink, and Malibu Night, also known as Malibu Blue. Publicly introduced in November 2009, the duo was presented as soft, lingering and beachy, intended to evoke Malibu, its lifestyle and Anderson’s identity. The line also used vegan ingredients, was not tested on animals and directed a percentage of profits to PETA. Malibu Day and Malibu Night remain the brand’s clearest documented fragrance association.