Fragrance house

Pana Dora

Pana Dora is a Swedish fragrance house founded in 2019 in Emmaboda by perfumer Ibrahim Al-Zoubi, who immigrated to Sweden in 1988 after working internationally with major fragrance companies. Its creative concept brings together Swedish nature, history and cultural references—including imagery associated with seventeenth-century Sweden—with Al-Zoubi’s Syrian heritage. The house describes its olfactory approach as a balance of Eastern richness and Western refinement anchored in Scandinavian identity. That identity is also expressed through its central visual emblem, the Swedish deer head. Al-Zoubi remains associated with the house as its owner and perfumer; in 2025, he was directly involved in developing the collaborative fragrance Stricker. Among Pana Dora’s current fragrance examples, Oud Republic is identified on the brand’s official website as one of its best-selling fragrances for the season.