Panah London was formed by married founders Rushikesh and Vidhi Patel after they found limited options for perfumes made with essential oils and more skin-friendly ingredients. The brand began as a luxury label offering Italian-made handcrafted shirts, ties, and pocket squares under the credo “Elegance does matter.” In 2016, it launched its first collection of niche fragrances. Panah’s fragrance approach combines synthesized aroma molecules with natural ingredients, using artisan extraction and blending methods. Its current identity spans perfume, luxury shirts, and luxury ties. The fragrance identity is centered on gourmand and citrus fragrances, with Pink Champagne Truffle and Gourmantic Orange described as best-selling scents in a 2019 fragrance feature.
