Fragrance house

PanVel

PanVel began in 1973 in Rio Grande do Sul through an alliance between the Panitz and Velgos pharmacy networks, whose names were combined to form “PanVel.” Opening with 33 stores, it developed from a pharmacy chain into a broader health, beauty, and well-being brand, introducing its own-brand product line in 1989 and Panvel Clinic in 2015. Its milestones also include online commerce in 1998, expansion into Paraná in 2010, and its first physical store in São Paulo in 2016. In 2022, the corporate group formerly known as Grupo DIMED adopted the name Grupo Panvel, aligning the group identity with the consumer brand. PanVel’s fragrance portfolio includes the Panvel Chic deo-colony collection, offered in Classic, Rosé, and Gold variants.