Fragrance house

Parfum de Azalea

Parfum de Azalea launched in June 2021 with Devil’s Advocate, Iggy Azalea’s first beauty project. Created through a partnership between Azalea and Los Angeles-based Merveilleux Beauty, the brand gave Azalea ownership and total creative control at launch. Its creative concept centers on duality, with Devil’s Advocate expressing a warm, bold, unapologetic and mischievous side of her identity. Australian sandalwood connects the fragrance to Azalea’s Australian background and memories of home. Composed by perfumer Clément Gavarry, Devil’s Advocate is the brand’s defining fragrance: a unisex woody-amber composition built around Australian sandalwood, with citrus, vanilla orchid, musk and amber supporting its duality concept.