Fragrance house

Parfum THE LAB

Parfum THE LAB is a United Arab Emirates fragrance brand associated with Sterling Perfumes Industries LLC, identified in trademark records as its owner in Dubai. The label entered the public record in 2023, when its European Union trademark was filed on April 3 and registered on July 24. It belongs to a wider fragrance and beauty group that began in 1998 under Sterling Parfums Industries LLC and developed from a Fakhruddin family enterprise. In that broader setting, the brand is presented through a combination of tradition and innovation, with emphasis on artistry, ingredients, emotion, and individuality. Available fragrance references place its earliest editions in 2023 and later editions in 2024, documenting a recent label with an expanding fragrance offering.