Fragrance house

Parfums Bleu

Parfums Bleu was a UK private company incorporated on 26 October 1994 and classified for the manufacture of perfumes and toilet preparations. In July 1995, it acquired Procter & Gamble’s Blue Stratos male toiletries range, which originated with Shulton in 1974 and was positioned around youth, freshness, freedom and adventure. Blue Stratos is the clearest fragrance legacy associated with Parfums Bleu, with contemporary coverage describing it as very popular. Parfums Bleu entered administration on 14 November 2019; the administration ended on 12 November 2020, and the company was dissolved on 12 February 2021. During 2020, Blue Stratos changed ownership first to Three Pears Brands and then to Remark Groep, which acquired it from Three Pears Brands.