Fragrance house

Parfums d'Elmar

Parfums d’Elmar was founded in 2017 by the Métry family, with Elmar Métry identified as its creative founder. Two years earlier, his wife Angelika had encouraged him to turn his long-standing interest in fragrance into a brand. The house’s naming and creative language draw on Hawaiian origins and imagery. In 2022, Métry substantially reworked the concept, shifting its emphasis toward nature, rest, sunlight, and the sea; the line was repackaged in hand-polished bottles, and only Elixir d’Amour from the earlier fragrances remained in production. In 2024, Parfums d’Elmar introduced five fragrances in its Sensual Collection, with signature bottles given a golden gradient while retaining their earlier colors and shape. The brand received Luxury Lifestyle Awards recognition as Best Niche Perfume Brand in Switzerland in 2022, Europe in 2023, and Best Luxury Artistic Perfume Brand in the World in 2024.