Fragrance house

Parfums de Luxe

Parfums de Luxe is a France-based fragrance brand founded by a family whose notebooks recorded observations of human emotions and paired them with proposed olfactory expressions. Its creative concept, L’Observatoire, is a method of observing, recording, naming, and releasing fragrances as entries corresponding to human states. The brand’s collections include Passione Collection, Les Essences Inédites, and Myths Collection. Its recorded fragrance portfolio comprises six scents launched in 2025, including Seléne, Désir, Velissa, Apheara, Rêve, and Illúsio, created in collaboration with perfumers Christian Carbonnel and Daniel René. Apheara draws on a mythic Aphrodite concept and explores femininity as an inherent quality rather than fragility, while Illúsio connects illusion with the possibility of transforming reality through a romantic, forward-looking narrative.