Fragrance house

Parfums de rue

Parfums de Rue was presented in 2025 as a new French fragrance brand, with five fragrances in its initial launch. Developed as a return to the origins of Byron Parfums after five years in niche perfumery, it was created and perfumed by LARCHITECT, the pseudonym of Yann Derriennic, whose background includes beatmaking and graffiti. Its identity draws on 1990s hip-hop and street culture, expressed through an underground black-and-white visual language, direct fragrance compositions, and color-based names referencing Reservoir Dogs. The P2r collection explores Derriennic’s beatmaker and graffiti-artist identity, while the fragrances are presented in small series outside conventional boutique distribution.