Fragrance house

Parfums Marquay

Parfums Marquay’s predecessor, Parfums Dorilly, was established in Paris by M. Pommez on 1 October 1920 and was associated with Marquay fragrance production during the 1920s. The Marquay house itself was established in Paris in 1947 by Dorilly Parfums, following the 1946 launch of L’Élu, a commercially very successful floral chypre whose success led to the brand’s creation. The house’s early identity centered on L’Élu and distinctive presentation, including an octagonal Baccarat flacon, design number 494, which became a standard format for Marquay fragrances. In 1949, Gabriel Hanse acquired Marquay together with Bienaimé Parfums. Salvador Dalí also shaped the brand’s visual identity: he designed and illustrated the bottle and box for a 1953 Monsieur Marquay presentation and created the packaging and advertising for 1957’s Rock’n’Roll, marketed in the United States as Coup de Feu. Marquay’s releases span the postwar period through 1959. Marquay Paris ceased to exist in the 1960s, when its fragrance line was discontinued.