Fragrance house

Parfums Mercedes

Parfums Mercedes began with the Mercedes-Benz fragrance line, which debuted at the TFWA World Exhibition in Cannes on 19 September 2011 before its first market release in early 2012. Its inaugural men’s fragrance was created in cooperation with INCC Group, with Olivier Cresp as perfumer. The fragrance business extended Mercedes-Benz’s established brand world beyond automobiles and automotive cabin fragrances into personal fragrance and related body products. Its olfactory identity links fragrance to the three-pointed-star identity through themes of innovation, craftsmanship, emotion, creativity, excellence, and modernity, with later collaborations including Honorine Blanc and Dominique Ropion. The official fragrance site now organizes the range across men’s, women’s, home, Maybach, and AMG groupings. In April 2024, Give Back Beauty acquired INCC and subsequently described itself as the exclusive global partner for Mercedes-Benz fragrances and beauty products. Mercedes-Benz Woman Eau de Parfum is marked as a bestseller on the official fragrance site.