Fragrance house

Parfums Victor

Parfums Victor is an Italian fragrance house based in Milan, with fragrance entries dating to 1947. Its name developed within the Visconti di Modrone/Gi. Vi. Emme perfume business, founded in Milan by Giuseppe Visconti di Modrone in 1922, which later included Victor among its fragrance rights. In 1983, Kelémata acquired the Visconti di Modrone brand, expanding its position in men’s perfumery and consolidating its connection with Victor. Today, Victor is presented within Kelémata’s portfolio through eau de toilette, after-shave, deodorant, and shower products. Acqua di Selva, originally offered by Parfums Victor and launched in 1949, remains listed in Kelémata’s current Victor fragrance collection.