Fragrance house

Paris Riviera

Paris Riviera was created by Asten International in Dubai, United Arab Emirates, in late 2016. Its development drew on research in European, Asian, and American markets under the direction of a creative bureau based in Germany, with perfumers associated with the Oudh Al Anfar Group. The brand launched simultaneously in more than 30 countries in June 2017 and entered Brazil that year through Bespoke Fragrances Brasil as importer and distributor. Its fragrances are inspired by established perfumes, a format the Brazilian distributor distinguished from contratipos, or dupes. In March 2018, Paris Riviera was reported as newly arrived in Brazil and introduced three women-oriented fragrances: Optimist, Ariel, and Joelle.