Fragrance house

Parle de Moi

Parle de Moi was launched in autumn 2016 by Benjamin Almairac with his parents, Elisabeth and Michel, following an initiative from his brother Romain. Its founding idea was to give the public access to Michel Almairac’s fragrance ideas through a Paris venue focused on observing perfume creation. The brand presents that concept as a family project: Benjamin developed it with Elisabeth and Romain, while Michel provides the fragrance work and creative vision. Michel is the in-house perfumer and creates and controls the formulas, making the father-son relationship part of the brand’s creative premise. Each finished trial receives a number that becomes part of the fragrance’s permanent name. Totally White / 126 illustrates this process: it followed more than 300 trials and more than ten years of work on the idea. In October 2018, Bluebell Japan announced the brand’s Japanese debut, an international retail milestone two years after its Paris launch.