Fragrance house

Particle

Particle is a U.S.-based men’s personal-care brand founded in 2019 by Ayal Ebert and Guy Falkovitch. The founders’ starting point was the difficulty of finding understandable anti-aging skincare for men; after identifying a gap, they sold their previous media agency and redirected their work to Particle. The brand emerged from more than a year of stealth development and beta testing before launching publicly online in April 2020 as a men’s anti-aging skincare brand. Its identity centers on simplifying men’s personal care through research-led formulations, with a range spanning skincare, haircare, body care, grooming, and fragrance. Particle Aesthetic Science Ltd. is identified in public trademark records as the current trademark owner. In fragrance, the range includes Gravité, recorded as launched in 2022 and identified as Particle’s signature fragrance; it is a woody-aromatic men’s cologne.