Fragrance house

Particle for Men

Particle for Men was founded in 2019 after its founders identified a need for simpler, male-focused personal care. Operated by privately held Particle Aesthetic Science Ltd. and co-founded by Ayal Ebert and Guy Falkovitch, the New York-based brand developed from a skincare concept into a broader offering spanning skin, hair, body care, grooming, and fragrance. Its identity is framed by science-oriented, male-specific care under the phrase “Aesthetic Science for Men,” with grooming and fragrance presented as part of men’s appearance, confidence, and self-care. Particle entered cologne with Gravité, its signature men’s scent, reported in January 2023 and built around a woody, fresh-spicy profile with citrus, aromatic, musk, amber, vetiver, and cedarwood facets. In 2025, the brand introduced Varros as its second fragrance. Fragrance remains one category within Particle’s wider personal-care range, whose direction is predominantly masculine and contemporary.