Fragrance house

Paul & Joe

Founded in 1995 by Sophie Mechaly, Paul & Joe takes its name from her two sons, Paul and Joe. The label began with menswear and added womenswear the following year, before extending into beauty with Paul & Joe Beauté in 2002. Its creative identity brings classic codes together with distinctive prints and a dialogue between masculine and feminine elements, while the beauty line expresses an approach centered on enjoying life and a Parisian lifestyle. The main women’s-line fashion show has appeared on the official Paris Fashion Week calendar since 1998. The Paul & Joe trademark is registered to Sophie Mechaly, and the website is operated by SAS Maneki. From Winter 2022, her son Adrien Albou became artistic director of the men’s collection, marking a documented generational change in the brand’s public creative direction.