Fragrance house

Paula Echevarría

Paula Echevarría’s eponymous fragrance brand began in September 2015 with Paula, its first perfume, distributed by Puig. Its creative identity is closely tied to Echevarría’s memories, style and personality, and the debut was developed in close collaboration with perfumer Gregorio Sola. The line moved to Paula L’Eau in 2016, a lighter, more citrus-oriented second fragrance, followed by Paula Sensuelle in 2017, which introduced a more sophisticated oriental-fresh direction. Sensuelle received the 2018 Academia del Perfume award for Best Mainstream Women’s Perfume. Later additions included Paula Coral, Paula Rouge and Paula Brilliant, identified in 2025 as the latest creation in the fragrance line. Puig has been the fragrance partner across these launches, while Echevarría remains the face of the partnership in the Puig by Paula Echevarría campaign presented on her official website.