Fragrance house

Penelope

Pénélope was founded in 2010 as an equestrian brand by Céline Leroux and her childhood friend, professional show jumper Pénélope Leprévost. Its identity combines equestrian inspiration with femininity, elegance, and technical performance, creating designs intended to bridge riding apparel and everyday urban clothing. Leroux leads the brand’s management and creative design, while Leprévost tests and validates prototypes, particularly for technical equestrian products. In 2018, Pénélope was integrated into Ekkia, gaining organizational and distribution support. The brand broadened beyond equestrian equipment into lifestyle textiles, leather goods, jewelry, bags, and accessories; this expansion was publicly presented in 2022 as an effort to reach the wider fashion and general-public market.