Fragrance house

Perfume Lounge

Perfume Lounge is an India-based fragrance brand established in 2022 and headquartered in New Delhi. Founded by Deepak Agrawal, Parvesh Bareja, and Shivam Sood, it draws on founders with more than two decades of fragrance-industry experience, including product-development, digital, and technology expertise. Its stated identity centers on making fragrance part of everyday life through individuality and self-expression, with quality fragrances positioned for the Indian market. In June 2022, the company raised seed funding from co-founders Deepak Agrawal and Parvesh Bareja, who were also described as investors. Among its fragrance lines, the Gin & Tonic collection is identified as popular, alongside Designer Club, Taboo, NOWW, and Syndicate.