Fragrance house

Perfumérica

Founded in 2020, Perfumérica was co-founded by brothers Bernardo and Gerardo Pérez Rojas and Juan Pablo Palafox. The brand emerged from the Mexican high-perfumery tradition associated with the laboratories of Frallier and is connected to a family fragrance legacy: Armando Palafox and his brother Manuel founded Essencefleur de México in 1977. Perfumérica’s approach treats perfume as an expression of personality and a carrier of memories. Customers complete a short quiz about their preferences, name the resulting fragrance, and receive an artisanal perfume created for their stated tastes and personality. After launching online, the brand established fixed points of sale by 2022, beginning with Plaza Satélite and later adding Antara and Parque Delta. Its fragrance offering includes HC6 Sándalo and HC10 Ámbar Floral, identified as best sellers.