Fragrance house

Perfumology

Perfumology is a privately held, family-owned perfumery founded in 2013 by Nir Guy and his mother, Tali Guy, in the Philadelphia area. Its identity centers on curating artisan, independent, and niche fragrance brands while building community through guidance, events, and relationships with perfumers and brand owners. The business also creates a private-label collection of original fragrances intended to express mood, character, and a strong sense of place. That work began with Blyss, Perfumology’s first fragrance, created in 2017 by Guy with Justin Frederico; its reported success encouraged Guy to develop additional fragrances. Grange followed as the second Perfumology fragrance, developed by Guy with Frederico around childhood memories of a creek and the landscape outside Philadelphia.