Fragrance house

Perla

La Perla was founded in Bologna, Italy, in 1954 by Ada Masotti, a master corset maker. Beginning in Italian lingerie, the business developed into a broader luxury lifestyle brand, adding beachwear, menswear, and ready-to-wear; its first women’s ready-to-wear collection appeared in 2002. Its public identity has been rooted in sensuality, femininity, and lingerie expertise. In 2008, La Perla was purchased by JH Partners. In 2016, Julia Haart became creative director, with a direction to transform the company into a full fashion brand while applying lingerie construction and fit expertise to ready-to-wear. On 1 October 2025, La Perla Group assets, including the brand, were transferred to La Perla Atelier S.r.l., controlled by investor Peter Kern through Luxury Holding LLC. La Perla entered fragrance in 1986 with its first fragrance, La Perla, identified in perfume references as the house’s signature fragrance and also called Original La Perla.