Fragrance house

Perroy

Perroy is a French perfume house founded by Arnaud Poulain in 2024. The brand takes its name and creative setting from Le Bois du Perroy, identified as the location of its creative studio and a symbol of renewal and connection to nature. Its fragrance identity is organized around eight perfumes corresponding to moods including self-confidence, energy, flirtation, sensuality, elegance, and power. Perroy presents fragrance as a form of personality and self-expression, inspired by the free and sunny energy of the 1990s and 2000s. Poulain is also identified as the perfumer behind the brand’s fragrances. In 2026, Perroy announced Whitedenim as a new creation alongside a more embodied brand identity inspired by the 1990s.