Fragrance house

Pesade

Pesade was established in Seoul in 2022 by Mok Young-kyo, a graphic artist and perfume collector. Its name refers to a dressage movement in which a horse raises its forelegs and body at about a 45-degree angle, a symbol the brand associates with strength and balance. Pesade organizes its fragrances into themed Chapters built around balance and harmony; it generally introduces one or two Chapters a year, with three fragrances in each designed to work together. Young-kyo’s background in graphic design, fashion creative direction, and photography informs the brand’s visual and conceptual direction, while his approach to fragrance begins with defining a Chapter’s main accord and foundation alongside perfumers. By November 2025, the program had reached Chapter IV, drawing on his memories of travel, landscapes, people, art, films, and music. Pesade presented its full collection at ESXENCE 2025 in Milan.