Fragrance house

petalabeauty

Pétala Beauty was launched in 2021 by influencer and entrepreneur Pétala Barreiros as a family beauty business created in response to a perceived need for practical, effective, and accessible products for Brazilian women. Developed from a broader beauty concept, the São Paulo-based brand is centered on perfumery and personal care, with fragrances intended to express personality, evoke memories, and reflect different moments and styles. Its philosophy connects self-care with presence, identity, and personal expression, treating sensory elements such as fragrance and texture as central to the brand experience. The fragrance story began with Laminae 33, a perfume idea that preceded and helped establish the wider beauty brand; its name translates Pétala’s name and refers to 33, while the fragrance was described as containing 33 notes. In January 2025, Barreiros and Gabriela Versiani launched Versus, a collaboration connecting the brand’s perfumery with Versiani’s personal fragrance history.