Fragrance house

Petite Beaute

Petite Beauté is a children’s fragrance and bath-and-body brand built around characters from cartoons, television series, and classic fairy tales. Its products place recognizable story worlds at the center of the brand’s identity, giving its fragrance and personal-care offering a character-led focus. Petite Beauté appears in Desire Fragrances’ kids portfolio, and a November 2022 profile described it as a small proprietary children’s brand already held by the company and slated for further development. Natalia V. Rusanova is identified as one of the key people behind introducing Petite Beauté to the worldwide market. On July 24, 2026, Rusanova and Antonio Lemma took full control of Desire Holding, whose operating companies include Desire Fragrances.