Fragrance house

pharrelwilliams

Pharrell Williams’s creative identity spans music, art, and fashion. In 2003, he co-founded Billionaire Boys Club and ICECREAM with NIGO®, extending his work into streetwear and luxury fashion centered on originality and self-expression. He founded Humanrace in 2020 as a wellbeing-focused brand emphasizing collective wellbeing and products for people without distinction by race or gender. In February 2023, Louis Vuitton appointed Williams Men’s Creative Director, and his first collection was presented that June. His debut menswear show combined the LVERS concept with music, visual narration, gospel, orchestral performance, and collaboration. Fragrance also forms part of his creative work: in 2014, he collaborated with Comme des Garçons on GIRL, a unisex, wood-based fragrance named after his album and associated with Williams as a signature scent. In 2024, Louis Vuitton introduced LV Lovers, developed through a dialogue between Williams and master perfumer Jacques Cavallier Belletrud and connected to light, community, and Williams’s Louis Vuitton creative universe.