Fragrance house

Picu Baby

Created in Extremadura, Spain, in 2007, Picu Baby began with its first product and a pharmacist-led concept that combined skin-care formulation with creative design and marketing for babies and sensitive skin. The stork, associated with the region, is a central part of the brand’s identity. Galifarma lists Picu Baby among its own and exclusive brands, within a corporate history of creating such brands that dates to 2005. From its original focus on baby care, Picu Baby expanded into products for the wider family while retaining its characteristic fragrance. That identity is expressed through a fresh baby-cologne aroma, available in different sizes. In a 2020 interview, the cologne was identified as Picu Baby’s best-selling product.