Fragrance house

Pierre Precieuse

Pierre Precieuse fragrances premiered at the TFWA exhibition in 2016 with the Diamond Collection. The initial range launched in June 2017 with Black Diamond, White Diamond, and Pure Diamond, followed by the planned limited editions Red Diamond and Blue Diamond later that year. Its creative identity combines the simplicity and elegance associated with the Arab world with romantic and mystical historical associations. The Diamond Collection uses imagery of unprocessed diamonds, gold, desert landscapes, and freedom, alongside a legend about Ibn Ali and themes of loyalty and values. It is the brand’s defining fragrance family, comprising three permanent fragrances and two limited editions. Pierre Precieuse presents its fragrances under the license of Beauty Contact, a Dubai-based luxury-goods company; in 2018, Beauty Contact introduced the Pearl Collection as an extension following the Diamond Collection’s launch.