Fragrance house

Pink

PINK was launched by Victoria’s Secret in 2002 as a product line for girls and younger women, and later developed into a separate brand. It evolved into a lifestyle business centered on intimate apparel, with loungewear, activewear, accessories, and beauty extending its offer. PINK is now part of Victoria’s Secret & Co., which became an independent publicly traded company in August 2021 after separating from L Brands. Its identity has included an emphasis on diversity, equity, inclusion, self-confidence, and individuality, alongside a collegiate-oriented customer focus. In January 2024, PINK presented Pink by PINK as its new signature scent.