Fragrance house

Pinrose

Pinrose was co-founded by Erika Shumate and Christine Luby, who met at Stanford Graduate School of Business in 2011; the brand launched online in 2014. From the outset, it paired fragrance with the psychology of olfaction and synesthesia, using sensory preferences, imagery, and a quiz to guide discovery. Its identity centers on fun, quirky, quality perfumes and fragrance personas that frame scent as an expression of personal mood or identity rather than a response to trends. The namesake Pinrose Eau de Parfum, introduced in 2014, placed in the top five of the 2015 Fragrance Foundation Awards’ Perfume Extraordinaire of the Year category. Later renamed One of a Kind, the fragrance continues to be identified as a FiFi award-winning floral fragrance.