Fragrance house

Pixi

Pixi was launched in 1999 from a boutique in London’s Soho by Petra Strand, a professional makeup artist. Its founding philosophy is to enhance rather than mask natural beauty, with products shaped around simplicity, skin care, and ease of use. The brand’s creative identity draws on Strand’s Swedish heritage and Scandinavian principles of functionality, purity, and harmony with nature, alongside formulas that combine skin-care actives with plant-based ingredients. Glow Tonic is described as a cornerstone of Pixi’s identity and the product that established its signature glow-focused skin-care direction. Fragrance has been part of the brand’s story in two stages: in 2017, Strand said Pixi had made fragrances roughly a decade earlier and was considering reformulating them as natural treatment fragrances. On November 3, 2025, Pixi introduced its Pixi Perfume collection with three Eau de Parfums—Fig, Rose, and Mimosa—designed to be worn individually or layered together.