Fragrance house

Plantes & Parfums

Created in 1983 in Mollans-sur-Ouvèze, in Provence’s Drôme region, Plantes & Parfums began with lavender sachets, soaps and eaux de toilette positioned for the souvenir-gift market. Its identity draws on Provence’s landscapes, light, plants, flowers and seasons, alongside natural ingredients and traditional know-how. In 2011, Delphine and David Lorenzi took over Groupe Plantes & Parfums; David is a pharmacist and Delphine a biologist. After the transition, the group acquired Argandia, focused on organic and fair-trade cosmetics, and Finessence, specializing in organic aromatherapy and essential oils. In 2013, it consolidated its activity in Sablet and moved toward natural and organic products. Today, Plantes & Parfums is presented as one of the brands of Agapé, a French family company whose stated values include naturality, authentic know-how, quality, ethics and social responsibility. Its perfumes are created with master perfumers in Grasse. In 2026, the brand announced a collaboration with the Académie des Beaux-Arts built around four Claude Monet works, extending its nature-and-light identity into an art-linked scented collection.