Fragrance house

Pleasing

Pleasing launched in November 2021 as Harry Styles’s first business venture, beginning with beauty products such as nail polish, serum, and a lip-and-eye pen. The idea grew from nail polish into a broader platform for small moments of joy, creativity, empathy, collaboration, and community. It expanded from beauty into makeup and body care, then fragrance, apparel, accessories, and sexual-wellness offerings. Harry Lambert and Molly Hawkins have shaped its visual identity, packaging, campaigns, and product storytelling as co-creative directors, with Styles involved in the creative direction and ideas behind the brand. In 2023, Pleasing entered fragrance with a first collection created with Styles, perfumer Jérôme Epinette, and Robertet. Its fragrance identity is presented as genderless and emotionally driven, spanning warm woods, fresh florals, vanilla-forward amber, and citrus. In October 2024, Pleasing collaborated with Disney on a Fantasia collection across beauty, apparel, and accessories, drawing on Disney Animation archive material.