Fragrance house

Plix

Plix is a health, wellness, and personal-care brand owned by Satiya Nutraceuticals Private Limited. Founded in 2018 by Rishubh Satiya and Akash Zaveri, it focuses on plant-based nutrition and aims to make wellness and plant-based superfoods more approachable and enjoyable. In April 2021, Plix merged with the women-focused plant-based venture Olena under the Plix name. In 2023, Marico made a strategic investment in Satiya Nutraceuticals, beginning a transition in which Plix’s existing leadership continued to run the brand independently while working with Marico on synergies.