Fragrance house

Plume Impression

Plume Impression is a French fragrance brand launched in 2019 by Sabine Schaffer and Gabriel Chami, whose personal relationship also forms a creative partnership. Its public identity is built around the feather, a symbol associated with freedom, lightness, refinement, strength, and character. The brand operates under ScentStory, founded by Chami in 2007, with Schaffer later joining the company to bring Plume Impression to life. Its fragrances draw on the founders’ emotions, travels, shared memories, and lived experiences, then take shape through collaborations with perfumers chosen to translate particular concepts. The collection began with Murmure d’Été, originally Schaffer’s personal signature scent and the fragrance she identifies as best embodying the brand’s feather-inspired character. Created with Quentin Bisch, it grew from Schaffer’s interest in developing a refined fig fragrance.