Fragrance house

Pomp & Co.

Pomp & Co.’s documented heritage begins in Dublin in 1947, when master barber Sammy Donnelly formulated handcrafted grooming products for his barbershop. The modern business was established by his grandsons, James and Sam Donnelly, and evolved from barbershop-made pomade and styling products into a men’s grooming range covering hair, beard, shave, skincare, and fragrance. The brand is an independent, family-run Irish business rooted in the Donnelly family’s barbering tradition. Sammy’s original formulations blended colognes from his personal collection, creating the fragrance character later associated with Pomp & Co. More than half a century after those formulations were created, the Donnelly brothers revived the original formula as the basis of the modern range. By 2019, the brand exported to 50 countries. Its fragrance identity is especially associated with No17, identified in 2016 as the brand’s signature scent.